Cultural influence refers to the ways in which cultural factors such as beliefs, values, norms, traditions, and customs impact individuals, groups, societies, and organizations. This research area examines how culture shapes our behavior, attitudes, perceptions, and interactions with others. It explores topics such as cultural differences, cultural identity, cultural adaptation, cultural competency, cultural psychology, and cultural intelligence. Researchers in this area may use a variety of methods, including qualitative and quantitative research, to study the impact of culture on various aspects of human life and society. Cultural influence research is interdisciplinary, drawing from fields such as anthropology, sociology, psychology, communication studies, and international relations. Ultimately, the goal of this research is to better understand how culture influences our lives and to promote intercultural understanding and communication.